The play was a great success but the audience was a total failure
Oscar Wilde
Marketing is not a
posh word for selling. Marketing in its broadest and best sense is about
aligning your business and strategy to the changing needs of your customers.
It is not about advertising and selling
but tactfully choosing your customers and segment, then being prepared to put
them at the center where everything about your business revolves around them.
Customer has graduated from being the king to the “god”. It's a
fundamentally different philosophy.
